QUALITY MANIFESTO FOR THE 21^ST CENTURY

QUALITY DEFINES THE ESSENCE OF GOODNESS FOR HUMANITY

We, quality professionals of the world, unite to commit ourselves to revitalize

quality and transform our profession to increase its relevance for the world. We

believe firmly that the principles and practices at the core of the quality

discipline possess the power to enable organizations to revolutionize their way

of working and to manage their affairs for the lasting benefit of humanity. This

power can be instilled in all types of organizations - businesses, health care,

education, not-for-profit, social, and humanitarian organizations, and

governments - as well as in the hearts and minds of people. We recognize that

quality has two critical foundations: the discipline of science coupled with

mutual respect for all human beings.

We resolve to be disciplined in developing our expertise and to advance quality

knowledge, in the spirit of service for the greater good of our global society.

Through the dedicated practice of quality, we aim to enable humanity to thrive

in a healthy planet thereby advancing the quality of life for all. To us, quality

means that organizations fulfil the stated, implied, and latent requirements of

all of their stakeholders, while causing no harm to society or the environment.

We believe quality can and must be applied for the betterment of humanity.

Now we revitalize our dedication to globally enable ‘Leadership through Quality’

in ten ways:

• Deepen our art and science: deepening the profound knowledge of quality

sciences and widening the art of its application into all spheres of endeavor

for the benefit of humanity.

• Do no harm: embedding the idea that not causing harm and doing good for

society and the ecology of the planet are not limiting conditions of quality

applications but are integral to framing improvement objectives at the

highest levels.

• Extend our scope: extending the application of quality to all geographies,

sectors, functional domains, as well as supporting smaller enterprises;

•

Go beyond business: developing beyond major corporate applications to

cause intense shifts in management of education, health care, environment,

and government.

•

Serve our customers: emboldening all organizational leaders to forever

commit to the precedence of satisfying the needs of their customers-

patients-students-citizens as their principal objective.

•

Build strategy the quality way: sensitizing managers to the way vision and

objectives must be established, not only to avoid an organization’s internal

weaknesses and vulnerabilities and assure harmony with strengths and

opportunities, but also in service to all of its stakeholders.

•

Involve everyone: stimulating the universal involvement of all individuals in

an organization, creating ownership and capabilities for assuring the quality

of their own work and in making improvements endlessly.

•

Create trust and happiness: encouraging organizations to create an

environment wherein all employees gain security through their experience

of prosperity, happiness, trust, and inner confidence through their rising

abilities and self-respect.

•

Bring data into daily conversation: rendering, in an age of data profusion,

everyone from board members to frontline associates skillful in generating

and interpreting data for applications in control, improvement, and daily

conversation. And,

•

Embrace the new technologies: weaving quality seamlessly into emerging

digital, biological, materials and other advanced technologies.